There's strength in numbers. And in advertising.
The three Diaz de la Portilla brothers have both, which is why it's a good bet (not a guarantee, though) that they'll all be serving together in the Florida Legislature next year.
Consider the "thank you" campaign of the only brother, state Sen. Miguel Diaz de la Portilla, who's unopposed. Just as absentee ballots were going in the mail for the upcoming Aug. 14 GOP primary, he began blasting the airwaves with a Spanish-language ad in which a woman enthusiastically intones:
"Thank you, Diaz de la Portilla, for sharing our conservative values. Thank you, Diaz de la Portilla, for working tirelessly to create jobs. Thank you, Diaz de la Portilla, for historically opposing any tax increase. Thank you, Diaz de la Portilla, for fighting against the socialist agenda of Barack Obama."
Renier Diaz de la Portilla and Alex Diaz de la Portilla thank their older brother as well. Radio ads aren't restricted to a particular district. And what's good for one Diaz de la Portilla on the ballot is therefore good for all. Consider them to be like the Miami political Republican version of the three musketeers.
Alex, the middle brother and a former state senator, is running for District 112 and faces former state Rep. Gus Barreiro, who has the opposite fraternal problem. Barreiro's brother, Bruno Barreiro, is a county commissioner who's getting killed in local TV ads bankrolled by billionaire Norm Braman, who's targeting three other commissioners for supporting too much spending and the new Marlins ballpark. So the Barreiro name is getting trashed by someone outside the campaign just as the Diaz de la Portilla name is being elevated by another (technically speaking) third party. As of the last quarter, Gus Barreiro has raised almost $30k and spent just over $20k. Alex raised under $19k and has spent $16k (not counting the free airtime supplied by big brother).
Renier Diaz de la Portilla, a sitting school board member, might have a tougher challenge than his middle brother. He's facing Manny Diaz Jr. in District 103. Renier (raised $77k; spent $51k) has the backing of Cuban exile icon and former Congressman Lincoln Diaz-Balart. Diaz Jr. (raised $87k; spent $37k) has the backing of top figures in Hialeah, where much of the district is based.
Assuming both Diaz de la Portillas win their races, they still have general-election matchups. But the districts are largely Republican and this isn't shaping up to be a Democrat-wave year. Consider the primary, therefore, as close to a general-election win as possible. And if that happens, expect both Renier and Alex to look at Miguel and say, "gracias, Diaz de la Portilla."