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Rick Scott message guru guiding Miami Dolphins stadium strategy


Give it to the Miami Dolphins: They know how to play offense.

At least in the state Capitol.

In the club's effort to get a tax-subsidized stadium deal, it hired top Republican message-master Curt Anderson, who was part of the consultant dream team that helped Rick Scott, an unknown former hospital executive with a blemished past, become governor of Florida.

Now Anderson might be embarking on a just-as-tough effort: Getting a jaundiced Miami-Dade electorate to approve a tax deal for a stadium. A new poll from FIU pollster Dario Moreno shows it's a longshot. Voters here are still stewing over the Miami Marlins stadium deal.

A poll from Anderson's firm, OnMessage Media (an arm of OnMessage Sports, which has worked on other tax-sports issues), indicates voters can be persuaded in Miami-Dade to back the stadium deal. (Moreno poll is here; Anderson poll nugget is here).

Of course, all of this is on paper. If, and it's a big if, this passes the Legislature, Scott will have to decide whether to sign the bill. Although, Scott just so happened to voice a measure of support for the stadium deal today.

If all that happens, then the campaign begins to persuade people in earnest. As Prussian Gen. Helmuth von Moltke said: No battle plan survives first contact with the enemy. Boxer Mike Tyson's version: Everyone has a plan until they get punched in the mouth.

Here's Anderson's slogan: "We measure public opinion. Then we change it."

But not always. For every Rick Scott gubernatorial success story, there's a Texas Gov. Rick Perry campaign for president, which Anderson, Fabrizio and Warfield all worked on (Dolphins owner Steven Ross, incidentally, had backed Mitt Romney).


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Will Weatherford

Wow, a Republican messaging "guru" pushing a sales tax, and this same guy is working on selling Medicaid expansion too. Sounds like a principled conservative firm. No wonder Rick Scott hired him.


They can message this issue to death, it is not going to pass. Scott's guru needs to spend his time with his client, I don't think he is going to get reelected.


Wow, what a hack job by this "journalist". I am not in favor of the stadium deal, however I sure not interested in this guys (Caputo) political persuasions.

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