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Rick Scott unveils first 2014 campaign ad

Gov. Rick Scott is officially in reelection mode.

Scott unveiled a high-quality campaign video on his Facebook page Monday called "first time" (nope, not like writer/actress Lena Dunham cheekily describing her first time voting for Barack Obama).

"This is the first time in five years that our unemployment rate has been below the national average," Scott says, "but we're not stopping there."

In the ad, Scott repeats talking points about the poor shape of the economy "in the four years before I became governor" (listening, Charlie Crist?), compared to the state's private sector growth (+282,000 jobs) and declining unemployment rate (now 7.8 percent) since he took office.

The scene: The March 18 press conference at Mitsubishi Power Systems in Orlando, where Scott is surrounded by a crew of approving employees in T-shirts and safety goggles as he talks into a mic. The unnamed facility manager tells the camera "it's unbelievable" how much better shape the state is in these days, and that he has hired 150 new employees. Another man says, "Gov. Scott gets it."

Gone is his 2010 mantra "let's get to work." Scott's new slogan, to the surprise of no one who watched his State of the State address or heard him speak this month, is "it's working." The video is hosted at and paid for by his political committee, Let's Get to Work.