South Florida must raise about $21 million to put on the 50th Super Bowl in 2016, an organizer said Monday, meaning the cost of hosting the milestone game could be twice as much as it did the last time the NFL championship came to Miami Gardens.
Organizers said the NFL has upped its requirements for host cities, and plans submitted last week include an expensive cluster of pre-game activities in downtown Miami, including barges anchored on the waterfront to create more space for the events. Nicki Grossman, Broward’s tourism director and a member of the organizing committee, said the group expects the overall tab to hit about $21 million, which is less than the $25 million cited by rival San Francisco as its fundraising goal for the 2016 game.
While local governments are asked to contribute cash to the Super Bowl, the bulk of the money would come from corporate sponsors in South Florida. In 2010, South Florida’s host committee raised about $9 million to run Super Bowl XLIV, according to tax records, but the actual price tag was closer to $12 million, said Mike Zimmer, the group’s director.
Zimmer and Rodney Barreto, the committee’s volunteer chair, both declined to comment on the $21 million cost figure or offer any financial details about the preliminary bid, which was due Monday and submitted to the NFL late last week. The NFL requirements for hosting the game remain secret, as does the bid presentation sent to the league. Barreto has declined to release both documents, and officials in both Broward and Miami-Dade said they do not have copies.
“It’s going to be the best they’ve ever seen,” Barreto said of South Florida’s Super Bowl pitch to NFL owners.