Who is the real Rick Scott?
The Florida Democratic Party wants to tell you.
On Thursday, the Dems rolled out a new Web-based campaign "dedicated to exposing the truth of Rick Scott’s extreme agenda as governor," party chairwoman Allison Tant said.
"In poll after poll, Floridians have reported their total lack of trust in this governor," Tant said. "Now, with his reelection looming, we have seen him try to change his stripes and camouflage his real beliefs in an effort to win over voters."
The Democrats say they will highlight Scott's record of slashing the education budget and "giving millions to special interests."
They'll take to Twitter and Facebook, as well as RealRickScott.com.
During a media call Thursday, party leaders acknowledged that defeating Scott will be a challenge.
"We’re not pretending this race is going to be easy," the party's Executive Director Scott Arceneaux said, noting that Scott may spend $100 million on his reelection campaign.
When asked why no high-profile Democratic candidates had stepped up, Arceneaux said people are "taking their time."
“We’ve got some really good, smart candidates out there, including Nan Rich," Arceneaux said. "I think you’ve got other candidates who are looking at this seriously and putting together the operations that they need to win."
There was no mention of former Gov. Charlie Crist.