Gov. Rick Scott's pro-business message is now part of the state's official welcome message to millions of motorists.
After Scott took office in 2011, state road crews touted the achievement by affixing his name to about three dozen "Welcome to Florida" signs on major highways. Now the DOT has gone a step further, with newly-installed signs right below Scott's name that announce that the state is "open for business."
The 35 new signs cost nearly $9,000, Department of Transportation Dick Kane said. They went up in the past few weeks.
The governor's office signed off on the pro-business message, but Kane said it was DOT Secretary Ananth Prasad's idea to "enhance the experience" of motorists who drive into the state. Improved landscaping also will spruce up the border locations, too.
"This is a very business-oriented secretary," Kane said, "and he wants the department to be bold and innovative."
Prasad understands the importance of a good transportation system to the economy, and with an estimated 50 percent of all Florida visitors arriving by car, "that's a lot of impact," Kane said.
-- Steve Bousquet