The brief campaign to win public financing for Jackson Health System’s long-term needs wraps up this week as Miami-Dade voters cast ballots Tuesday and decide whether to raise their property taxes to fund $830 million in upgrades and new equipment and facilities for the county’s public hospital network.
“We’re now in the home stretch,” Carlos Migoya, Jackson’s chief executive, said this week during a meeting of the Public Health Trust, which governs the hospital system. “It’s all about the turnout of people who believe in the future of Jackson.”
Having spent the past three months speaking to civic groups and homeowners associations, giving interviews on television and radio, and participating in media events at the hospital, Migoya has been the campaign’s most public face.
Separately, campaigns run by Jackson’s employee unions and a political action committee have staged voter drives with doctors and nurses casting early-voting ballots in scrubs and lab coats, and they have unleashed a wave of glossy advertisements and radio and TV ads — as well as airplane banners at football games — urging residents to “Vote Yes.”
The campaign’s message is focused tightly on Jackson’s “miracles,” the stories of individual Miami-Dade residents and others who have received life-saving organ transplants, trauma care and other services through the hospital system.