Nathan Gonzales wrote a good column earlier this year titled, "10 Things Losing Candidates Say." Number one on the list? 1. “I’m running a grass-roots campaign.”
This translates to: “I’m not going to raise any money.” Running an effective grass-roots and get-out-the-vote operation is important for a campaign, but winning a competitive House or Senate race requires multiple millions of dollars to make your case in paid advertising." Gonzeles wrote.
That's precisely the situation facing Democratic gubernatoral candidate Nan Rich, who, when asked about her anemic money-raising, likes to say she's building a grass roots infrasture that few people see and invoke the names of former longshots Reubin Askew, Bob Graham, and Lawton Chiles.
For all practical purposes, though, respected former state Sen. Rich barely passes the threshold of viability. To date, she has raised $224,000 for her statewide campaign, less than Rick Kriseman did for his campaign for mayor of St. Petersburg. In October, Rich raised nearly $8,300 and spent nearly $8,800. She has about $62,000 on hand, and tends to draw most attention when Florida GOP Chairman Lenny Curry is touting her candidacy.
Barring an infusion of financial help for Rich from the Florida GOP, it's hard to argue that Charlie Crist faces anything close to a serious primary challenge for the Democratic gubernatorial nomination.