The folks behind Florida's upcoming state-based health exchange say consumer interest is so overwhelming, they are yet again delaying opening it up for business.
It's not yet possible to buy health plans on the Florida Health Choices site. But web traffic from people just checking it out has increased tenfold since its chief executive officer announced Feb. 3 that the full launch was "just days away.'' Phone calls have increased, too.
"I frankly was very surprised at the volume of hits that we've had in the last week," CEO Rose Naff said Friday. "It definitely sent a signal to me that we should expect a lot more volume than we originally anticipated."