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Dario Moreno: Governor must act now to show Hispanics he respects them

Dario Mareno, pollster, consultant and FIU professor of politics wrote the following in today's the Miami Herald:

Gov. Rick Scott’s reelection campaign hit a speed bump recently that stops its positive momentum and could possibly derail the campaign’s effort to reach out to Florida’s Hispanic voters.

Facing a tough re-election against former Gov. Charlie Crist, Scott stumbled badly in dealing with the resignation of Mike Fernandez as the campaign’s co-finance chair. The abrupt resignation of a prominent Hispanic businessman blasting the campaign’s Spanish-language advertising and accusing aides of mimicking Mexican accents presents a defining moment for Scott’s reelection campaign.

The Scott campaign must decide if it is indeed interested in mounting a serious Hispanic campaign or if it will concede Florida’s sizeable Hispanic vote to Crist.

Fernandez’s resignation resurrects concerns among some Hispanic voters that the governor is anti-Hispanic. The tragedy for Scott is that he was making significant progress with Hispanic voters before the incident occurred. More here.