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In early Hispanic outreach, Rick Scott unveils Spanish-language TV

@MarcACaputo

Gov. Rick Scott airs his campaign's first Spanish-language TV commercial, an earlier-than-usual Hispanic outreach effort that reflects Florida’s changing demographics as well as the depth of the Republican’s aggressive $6 million ad blitz .

No other Florida governor has advertised so heavily — especially in Spanish — nearly seven months before his election.

The ad’s title and message, “Oportunidad,” jibes with two English-language positive spots Scott began running in mid-March. It’s all about jobs, which have increased on his watch.

" Yo no soy un experto en la política pero yo sé el valor de un trabajo," Scott, looking into the camera, says in the new commercial ("I’m not an expert in politics, but I know how valuable a job is").

The rest of the 30-second ad, voiced-over by a woman, tells Scott's rags-to-riches story.

Of the nearly $5.4 million Scott has spent so far, the governor has run two negative ads that attack Democrat Charlie Crist for his support of Obamacare, described in a misleading way. The negative ads underscore Scott's relatively poor poll numbers compared to Crist.

Scott's supporters point out, however, that he's not just defensively going after Crist. The governor is going on offense by quickly reaching out to the fastest-growing segment of the state's electorate, Hispanics, who account for roughly 14 percent of the voter rolls.

Scott's campaign says the $500,000 Spanish-language television and online ad buy will start Wednesday in four major markets for Spanish media: Miami-Fort Lauderdale, Tampa-St. Petersburg, Fort Myers-Naples and the Orlando area.

Full story here

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