It's the season for political campaigns and Copa Mundial. And there's no better time for Gov. Rick Scott's political team to obliquely reference legendary telecaster Andrés Cantor's trademark scoring celebration.
In its second Spanish-language radio ad titled "GOALLLLLL!," Scott's political team takes another shot at the jobs lost under Democrat Charlie Crist and his decision not to seek reelection as governor in 2010, when he unsuccessfully ran for U.S. Senate.
Factor in Scott's TV ads, and he's run four Spanish spots to Crist's 0. Factor in all commercials in English and Spanish and Scott's on a 13-0 run, at a cost of about $16 million.
For you futbol-politics fans, it should be noted that neither narrator in the spot is Cantor, who incidentally narrated a New Democrat Network Spanish-language ad in 2006 that also had a "GOALLLLL!" reference (Italy won that year, thank you very much). The subject of that commercial then: How Republicans don't want Hispanics on their team because of the GOP's resistance to immigration reform.
Eight years later, with the GOP in the U.S. House stalling immigration reform again, that NDN ad can be dusted off and re-run.
As for Scott, we won't know for a few more months whether the ad blitz is a real "GOALLLLLL" with Hispanics or just "muy circa."
Here's the Scott spot and, below it, a clip of Cantor doing what he does.
Take it away, Andrés:
The Scott ad script
LOCUTOR #1: Estamos al comienzo de este importantísimo partido para la Florida.
LOCUTOR #2: Por un lado Charlie Crist, que nos abandonó como Gobernador cuando las cosas se apretaron. Contra el actual Gobernador, Rick Scott, que sigue trabajando para encaminar la economía del estado.
ANNOUNCER #1 TRANSLATED: We are at the beginning of this extremely important match for Florida.
ANNOUNCER #2 TRANSLATED: On one end, Charlie Crist, who abandoned us as Governor when things got difficult. On the other end the current governor, Rick Scott, who keeps working to get the state's economy on the right track.
LOCUTOR #1: ¡Le sacan tarjeta roja a Crist … (suena el silbato) … Por preocuparse más por su futuro político que por nosotros. Con Crist se perdieron 800 mil trabajos en la Florida. Aquí viene Rick Scott por el centro, enfocado en arreglar el desastre que dejó Crist. Logra rebajar impuestos 40 veces para los floridanos. ¡Scott avanza y anota un GOLLLLLLLLLLLL!!!!
LOCUTOR #2: 600,000 trabajos creados en el sector privado bajo Scott en solo tres años y medio: El resumen de este partido: Charlie Crist, 800,000 trabajos perdidos en el sector privado. Rick Scott 600,000 trabajos creados en el sector privado.
LOCUTOR #1: ¡Con Rick Scott, seguimos trabajando!
LOCUTOR #3: Patrocinado por Let’s Get to Work.
ANNOUNCER #1 TRANSLATED: Crist is issued a red card … (Whistle blows) … For worrying more about his political future than about us. With Crist, 800,000 jobs were lost in Florida. Here comes Rick Scott through the center, focused on fixing the mess Crist left. He cuts taxes 40 times for Floridians! Scott advances and scores a GOALLLLLLLLLLLL!!
ANNOUNCER #2 TRANSLATED: 600,000 jobs created in the private sector under Scott in only three and a half years. The highlights of this match. Charlie Crist, 800,000 private sector jobs lost. Rick Scott, 600,000 private sector jobs created.
ANNOUNCER #1 TRANSLATED: With Rick Scott, let's keep working!
ANNOUNCER #3 TRANSLATED: Sponsored by Let’s Get to Work.