A new Miami-Dade business run by a local elected official brands itself as “upscale” and “discreet,” features co-ed showers and advertises young women in seductive poses wearing very little. The strategy behind Flirts: updating what co-owner Geraldo Rodriguez calls a dated image of “swingers clubs.”
“It’s an open-minded, lifestyle nightclub,’’ said Rodriguez, who won elected seats on both Miami-Dade’s Republican Executive Committee and the county’s zoning board in Westchester. “We don’t want to say it's a swingers club. That's not what we are. That's back in the ’80s.”
Men wanting to join Flirts pay about $150 for a 60-day membership. For women, it’s about $20, Rodriguez said. It costs between $45 and $85 at the door, as well, though the 15 private rooms (equipped with a queen-sized bed, nightstand, wastebasket and hand sanitizer) are free.
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