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100 days out, Rick Scott's campaign says data already show a win


Another gauntlet thrown --- the Rick Scott 100 Days Out campaign memo:

DATE: July 27, 2014
TO: Interested Parties
FROM: Melissa Sellers, Campaign Manager and Tim Saler, Deputy Campaign Manager
SUBJECT: 100 Days Out, Gov. Scott Campaign is Poised to Win

Today marks 100 days until Election Day on November 4. Though we have worked hard from the beginning, today kicks off the final stretch of our campaign to re-elect Governor Scott. As we enter the sprint to the finish line, the Scott campaign has outpaced, outworked, and outmatched Charlie Crist in every measurable way. Make no mistake – no one works harder than Rick Scott, and that is exactly why he is poised to win a second term in office and keep Florida growing.

Fundraising: Since January 1, 2013, the combined efforts of our campaign, Let’s Get to Work, and the Republican Party of Florida have raised an astonishing $84 million. In the 2nd quarter of 2014 alone, our joint efforts raised $14.7 million. The outpouring of support for the Governor’s re-election is encouraging, but we will continue to arm ourselves with the funding necessary to fight against the continued smear campaign of personal attacks from Charlie Crist. After all, the Governor is not just running against Charlie Crist – he is running against the Obama machine, the trial lawyers, and every other liberal special interest that wants to take control of our state.

Field Program: Our commitment to a robust field program is unmatched. We have opened 49 offices and have thousands of volunteers working across Florida every day – talking to their neighbors, organizing their communities, and getting Governor Rick Scott re-elected this November. In fact, our volunteers have already knocked on over 350,000 targeted doors, an accomplishment that was not reached until after Labor Day in the 2012 presidential campaign. With our early focus on face-to-face, door-to-door, targeted voter contact, we believe we are on the path to execute the most sophisticated and successful direct voter engagement campaign in Florida history. With new technology in place, we collect data from each voter interaction in real time and adjust our voter contact programs based on constant feedback. The Crist field program thus far is amusingly small.

Advertising: Let’s Get to Work and the Republican Party of Florida have joined together to invest more than $18 million in early advertising – including $1.4 million on Spanish-language ads. This early advertising has been well received by the public – as voters remember how badly Charlie Crist mismanaged Florida’s economy and budget. Crist’s strategy of attempting to coast into office based only on his charm is being dismantled as Floridians realize that he is devoid of any plan or vision for Florida’s future. Crist’s attempts to have no discussion of his record as governor have been thwarted.
Florida voters now have a net unfavorable opinion of Crist, something not seen in polling even when Crist was soundly defeated and received only 30% of the vote in his race for the U.S. Senate in 2010. In contrast, voters are well aware of Governor Scott’s record and accomplishments, and they like what they see. They know that the choice is clear: Rick Scott is the better Governor.

Download 100 days memo