With just weeks to go before Miami voters consider a longterm Bayside Marketplace lease extension and the construction of a 1,000-foot tower on Biscayne Bay, Miami Mayor Tomás Regalado and the developer of SkyRise Miami have teamed up to promote the referendum.
Except, the 30-second radio spot they've put together barely mentions the tower.
"Miami voters: I'm Tomás Regalado," the mayor says in the Spanish-language ad. "On this ballot, we have an important question: improve the Bayside mall with private funds and construct a new building. This means more rent and an advanced payment of $10 million for the city of Miami. Taxpayers win without putting in a cent."
The "new building" is SkyRise, which developer Jeff Berkowitz plans to build behind Bayside with $400 million in private funds and equip with theme park-style rides. Berkowitz Development Group created Friends of Bayside Marketplace, the political action committee that produced the advertisement, and Skyrise Miami pumped $50,000 into its coffers.