Scott has spent the summer crisscrossing the state, a photographer in tow. On some days, she reads to children or visits new mothers in the hospital. On others, she makes the hard sell for her husband’s reelection over afternoon tea.
She is quick to point out that only some of the events are associated with her husband’s campaign. She distributes books to kids, for example, as part of a first-lady initiative known as the Summer Literacy Adventure.
Still, with each stop, she is helping shape Republican Gov. Rick Scott’s image with an important group of voters: women.
He could use the assist. A Quinnipiac poll last month put Rick Scott 15 points behind Democratic front-runner Charlie Crist among female voters.
"Scott is in trouble when it comes to the female vote," said Mirya Holman, a professor at Florida Atlantic University who studies gender and politics.
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