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The 2014 governor's race votes and ad spending by Florida media market

@MarcACaputo

The race for Florida governor was officially certified last week, so now we have final numbers. By our estimate, more than $103 million was spent on TV ads since March. 

All told, 6,026,802 Floridians cast ballots. Of them, about 53 percent voted early in person or by absentee ballot (1,878,537 absentees + 1,309,198 early votes = 3,187,735).

More people voted in the governor's race than any other contest: 5,951,561. Scott received 2,865,343 votes to Crist's 2,801,198. That's 48.14 percent to 47.07, a margin of 1.08 percent, or 64,145.

Scott's raw-vote margin was 4.2 percent bigger than in 2010, when his margin was 61,550 over Democrat Alex Sink. On a percentage basis, though, Scott did worse than in 2010, when his win-margin was 1.2 percentage points (the overall number of people voting in the governor's race grew 11 percent since 2010).

Here's how the 2014 votes broke down by media market, along with the ad spending:

Florida votes & ad spending

 

 

 

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