Their latest effort: a statewide "Day of Action" to close the coverage gap.
For the past two years, Florida House Republicans have refused federal dollars to extend publicly funded healthcare coverage to nearly a million residents. But there are signs 2015 may be different. A new plan offering an alternative to expansion as envisioned under the Affordable Care Act has found support in the Capitol. And a federal judge ruled last week that the state's artificially low Medicaid budget has caused needy children to be deprived access to healthcare.
Thursday's Day of Action included events in Miami, Tampa, Orlando and Tallahassee.
In Florida's capital city, advocates addressed the moral and economic reasons for expanding Medicaid.
"We're going to pay physicians, we're going to pay nurses, we're going to pay assistants," said Karen Woodall, executive director of the Florida Center for Fiscal and Economic Policy. "Medicaid is one of the largest economic multipliers we have available to us."
Athena Smith Ford, of the advocacy group Florida CHAIN, she was "very encouraged about the upcoming session."
"We know that lawmakers are hearing the same things we are hearing -- that there is a lot of room and flexibility from [the U.S. Department of] Health and Human Services to find a plan that works well for Florida," she said. "We also know that it is going to be a great boost to our economy, it is going to keep our citizens healthier and that overwhelmingly, from both Republicans and Democrats across the state, there is public support for this."