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Democrats reserve $1.9 million in Miami TV airtime ahead of 2018 election

Debate 27

@alextdaugherty

A Washington-based organization that seeks to elect Democrats to the House of Representatives is locking in its TV airtime for the fall. 

The Democratic Congressional Campaign Committee announced Tuesday that it reserved $1.9 million in the Miami market ahead of Election Day 2018. Campaign committees and other political organizations typically reserve airtime in advance to receive cheaper advertising rates. The Miami reservation, part of a $12.6 million nationwide ad buy was first reported by Inside Elections.

It's not clear yet which Democrats stand to benefit from the outside television presence. Debbie Mucarsel-Powell and Mary Barzee Flores will likely be the Democratic nominees challenging incumbent Reps. Carlos Curbelo and Mario Diaz-Balart, while five Democrats are seeking to replace retiring Rep. Ileana Ros-Lehtinen for an open seat that is expected to be a pickup opportunity for Democrats in November. 

None of the Broward County-based seats, currently represented by Democrats Debbie Wasserman Schultz, Alcee Hastings and Ted Deutch are expected to be competitive races for Republicans. 

The GOP equivalent of the DCCC, the National Republican Congressional Committee, previously announced a $3.2 million ad reservation in the Miami media market in March as part of a $46.3 million ad buy nationwide. Running TV ads in Miami is an expensive proposition and most congressional campaigns must run English and Spanish language ads. 

The NRCC does not get involved in Republican primaries, but their money will likely be spent to support Curbelo, Diaz-Balart and whoever emerges from a nine-way GOP primary in Ros-Lehtinen's seat. 

A Super PAC called the House Majority PAC that also seeks to elect Democrats to the House of Representatives also announced a $1.1 TV ad reservation in March.

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