Sen. Bill Nelson will get a "seven figure" advertising boost from Senate Majority PAC, which today announced it has reserved $80 million in air time in Florida and eight other states.
"Our record fundraising this cycle has allowed us to both be on-air in several states now and increase our strategic investments," said J.B. Poersch, president of Senate Majority PAC. "We are implementing an aggressive media strategy to combat the Republicans' baseless, partisan attacks and promote our candidates that are fighting for higher wages and lower health care premiums."
The TV time is reserved from after Labor Day through Election Day in November. This reservations will total roughly $80 million and cover Arizona, Florida, Indiana, Missouri, Montana, Nevada, North Dakota, Tennessee and West Virginia.
The group did not provide specifics other than each state will get at least seven figures.The super PAC in May spent $2.2 million for a bio ad about Nelson and that was followed by a $600,000 digital campaign in partnership with Priorities USA Action.
But Nelson continues to be far outpaced in advertising by Gov. Rick Scott's campaign and the pro-Scott New Republican PAC, which Monday announced another $3.5 million in spending, in the form of a negative ad about the long-serving Democrat.