Sen. Bill Nelson has released his first Spanish-language ad, which will begin today on Facebook and Twitter and other digital platforms, the campaign said.
It follows Gov. Rick Scott's latest Spanish-language ad, one tied to the World Cup. And like Scott, Nelson shows off his bilingual skills in the spot. It highlights Nelson's voyage into space.
The campaign did not say how much money is behind the ad.
Politico today reported on Nelson's struggle with name ID among Hispanics, another worry for Democrats.
Watch Nelson's ad below:
Here's Scott's ad: