Former CFO Alex Sink is weighing in on the state’s new
proposal to rebrand itself for business, calling it “terrible” and joining a
growing list of critics who are slamming the orange-tie imagery as sexist.
Here’s what Sink posted
on Facebook this afternoon:
Did you see this? http://bit.ly/YB9rnx What
a terrible way to brand our state. We are diverse. We are modern. And we won't
stand for our state to be portrayed as having a stuffy, outdated climate for
business. Share this photo if you agree and let your friends and family know
that we are the state of innovators and entrepreneurs. Ditch the tie and join
Sink, who fell 60,000 votes short of becoming the state’s
first female governor in 2010, was defeated by Gov. Rick Scott.
Last week Scott hailed the orange tie image as “a brand that
will solidify our reputation to the nation and the world.”
Enterprise Florida is standing by the brand, even as it deals with a barrage of controversy in recent days, starting with
its decision to outsource a $200,000 Florida
branding contract to a Tennessee-based company. When the new business brand was
unveiled, several businesswomen slammed it as sexist, because it was anchored
on the image of a necktie. On Tuesday, a watchdog group blasted EFI for
engaging in “pay-to-play” cronyism and “corporate welfare” through its
multimillion-dollar incentives program. Lawmakers are also looking to crack
down on incentives, and EFI has been defending them as proven investments in
Sink is one of a handful of potential 2014 challengers to
Scott, who is facing dangerously low poll numbers.