Last year, Republican Gov. Rick Scott made holding the line on college tuition a top priority.
This year, he's turning his focus to graduate schools.
Scott has unveiled a new proposal that would prohibit universities from raising graduate school tuition after 2015. His office says the measure is necessary because the average graduate tuition rate for residents has jumped more than 12 percent since 2012.
At Florida law schools, the price tag for students has spiked more than 19 percent.
"Why does graduate school tuition continue to go up year after year?" Scott said Tuesday at an education summit hosted by former Gov. Jeb Bush's Foundation for Florida’s Future. "We have to figure this out."
Scott's plan would also require universities to publish the price of textbooks and other education materials at least two weeks in advance of the registration period.
"You, as a student, should know what your instructional materials are going to cost," he said. "You should know 14 days in advance."
The governor said college affordability will be among his top priorities during the Legislative session, which begins March 3.
"This is very important to me because I know what it cost me to get through school," he said.
During the 2014 session, Scott championed a bill that prohibited universities from hiking undergraduate tuition above the annual rate set by the Legislature. (The proposal made an exception for the University of Florida and Florida State University, both of which are limited to a 6 percent increase.)
His latest pitch stands to encounter some push back from some state universities. Law schools have historically been the cash cows of university systems.
The Board of Governors was waiting to comment until a formal bill was released, a spokeswoman said.
University of South Florida spokesman Adam Freeman also said it was too early to weigh in.
But some lawmakers are already saying the idea has merit.
Rep. Erik Fresen, the Miami Republican who oversees the House education budget, said he was generally supportive of the measure.
"To whatever extent the legislature can create an environment of predictable affordability for higher education, I think that's a good thing," Fresen said.
Senate Education Appropriations Subcommittee Chairman Don Gaetz, R-Niceville, said his committee had not yet explored the details of the proposal. But Gaetz said he and Scott had "spoken directly about the substantial increases in cost of graduate education."
"The fact is the new employment credential in higher-paid jobs is a masters degree, and consequently the cost of a master degree becomes a critical issue for people who are in the workforce and are trying to get a better job, or become qualified to compete for a different job," he said.
Gaetz acknowledged that the idea might not be popular among some universities.
"If we need more physicians, if we need more dentists, if we need more engineers, if there are critical shortages in the labor market, [then] we have to look at price as one of the governors," he said. "And if it requires a masters degree, then a masters degree needs to be within reach of a working person."