Bob Martinez, who was a civics teacher long before he became the state's 40th governor, wants to get at the heart of voter apathy in Florida.
Florida's recent primary turnout of 17.5 percent, the lowest in the past 16 years, dramatizes the need for a new initiative, said Martinez, who is heading the new TaxWatch Center for Florida Citizenship.
"There is a lot of work to be done," said Martinez, who spoke at the press conference Wednesday sponsored by TaxWatch, which also announced the release of its 2014 election guide.
"I don't know that we'll come up with a silver bullet but that's not the point," Martinez said. "The point is identifying why voter participation has declined."
Martinez acknowledged that negativity in campaigns is one deterrent, especially for the casual voter, but there are plenty of others, including a need for more engagement and the expectation that regular Joes can have an influence on government.