Donald Trump's Florida campaign could learn a thing or two from Marco Rubio about how to win over Hispanic voters.
A new poll shows Trump continues to badly trail Hillary Clinton among the key Latino demographic. She leads by 54-30 percent in the Associated Industries of Florida poll, a 24-point difference.
In contrast, Marco Rubio still holds an advantage over Patrick Murphy by 48-39 percent, according to the AIF poll conducted by TelOpinion Research. Murphy is unknown to many Hispanics, especially compared to the bilingual Rubio, who is Cuban American, an incumbent and ran for president.
The AIF poll of 600 likely Hispanic voters was conducted Oct. 1-3 and has an error margin of 4 percentage points. Respondents were interviewed in English and Spanish.
In a memo to AIF's members, political chief Ryan Tyson noted a significant number of Hispanic Republicans remains undecided.
"If they come home to him, it's possible that Trump will perform closer to Romney's number with Florida Hispanics in 2012 which was around ~40%," Tyson wrote in a memo to AIF's members obtained by the Miami Herald. "However, the positive outlook ends for him there as Trump is down ~44% with non-Cuban Hispanics who will make up half of the likely Hispanic electorate. Trump will not win Hispanics here in Florida."
Polls show Trump lagging behind where Mitt Romney stood in 2012 Florida exit polls among Hispanics, African Americans and whites -- with more than a month to go in the campaign.
"We still have, I think, a little bit of expansion with both Latino and African-Americans," a senior Clinton official told the Miami Herald. "He's way behind with Hispanics compared to Romney."
A Univision poll conducted last month by Bendixen & Amandi International and The Tarrance Group also showed Clinton ahead of Trump among Florida Hispanics by 24 points.
Most Hispanic Republicans are Cuban Americans in Miami-Dade County -- Rubio's home turf, and the only county Trump lost in the March 15 presidential primary. Murphy hired Hispanic strategist Freddy Balsera two weeks ago to help him with Latino outreach.
President Barack Obama 's job approval among Florida Hispanics was 67 percent -- about 17 percent higher than for the overall electorate, showing he remains a strong Clinton surrogate. A planned Obama rally in Miami Gardens on Wednesday was postponed due to Hurricane Matthew.