After trailing in polls, Democrat Charlie Crist is marginally leading Gov. Rick Scott in two new surveys that show the governor’s race will be as close as they come.
The polls from SurveyUSA and a new Republican data-analysis firm named 0ptimus show Crist, respectively, ahead by 6 percentage points and 1 percentage point — leads that are both within the margins of error.
The apparent trend in Crist’s favor dovetails with his campaign’s decision to ramp up its ad spending statewide to counteract the effectiveness of Scott’s longer and larger media blitz.
As of Friday, Scott still led Crist in overall spending, dropping $41 million to the Democrat’s $16.7 million on current and future ads.
“The story here is these guys have been spending a ton of money,” said Scott Tranter, an analyst with Washington-based 0ptimus. “But the only guy who’s seeing any movement here is Charlie Crist.”
The 0ptimus poll of 3,356 likely voters — that ended Sunday — showed Crist garnering 41.1 percent of the vote to Scott’s 40.1 percent. Libertarian Adrian Wyllie is backed by 11.1 percent.