On April 17, Scott told reporters in Fort Lauderdale that if the federal government cancelled the Low Income Pool program for hospitals that treat the uninsured to coerce the state to expand Medicaid, it was akin to bullying by the HBO mobster.
On Tuesday, Scott did it again during a visit to Washington D.C.
"This is The Sopranos," Scott said.
The Sopranos? Didn't that show end in 2007? Wouldn’t a Game of Thrones reference be more timely? Or, if the backdrop is Washington, why not something from House of Cards?
With all those DVD boxsets and second runs on AMC, could it be that The Sopranos has had more time to filter into the pop consciousness of the body politic? Perhaps a Sopranos’ reference tests better than a quote from Frank Underwood or an allusion to the cruel fate of Ned Stark?
No doubt Rick Scott’s political committee, Let’s Get to Work, has been busy on its messaging. In April, it spent $751,244. Most of that, about $650,000, was with the Annapolis, Md. political consulting firm OnMessage Inc. While the firm does opinion research, the committee's payments to the firm in April was for a massive TV ad buy. Pollster Tony Fabrizio's firm was paid $23,000, but that wasn't for a poll. There was a poll the committee released last month showing Scott's job approval was between 50-45 percent. The same poll showed that the Affordable Care Act was opposed by 55 percent of respondents.
But Brecht Heuchan, a senior adviser with Let's Get to Work, said the Sopranos' reference was not poll tested or focus grouped.
So why exactly is Scott name checking a fictional mobster from a show that last aired eight years ago?
"I don't know if the governor watches TV," Heuchan said. "I'm not familiar with the show myself. But he feels he's getting strong-armed, and I'm sure that's what he's trying to get at."
As of yet, Scott hasn't compared Florida's standoff with the federal government to an episode of Ally McBeal or L.A. Law, but stay tuned.