@SteveBousquet and @MarcACaputo
If you own a TV, you get the picture.
Ad infinitum. Ad nauseam. About $83 million since March.
For months, TV viewers have been forced to withstand a seemingly endless barrage of vicious ads from Scott and Crist as they try to trash talk their way to the Governor’s Mansion, 30 seconds at a time.
Scott and Republicans have spent $56.5 million on ads and Crist and Democrats have spent $26.5 million. Scott has bought far more ads in Tampa Bay than anywhere else: It’s the biggest TV market in Florida and Crist’s home base.
“Gov. Scott is betting his mansion on Tampa,” said Scott Tranter, a principal and consultant for a Republican-leaning data analytics firm, 0ptimus.
Using data from broadcast stations and the Florida voter file, 0ptimus has concluded that Tampa Bay viewers have seen the most negative ads from Scott about Crist, with 95 million impressions since Sept. 1.
That means a Scott ad has been seen in whole or in part 95 million times across the Tampa Bay TV market.
In a first-of-its-kind race where both candidates have been governors, voters say the two men have cheapened and demeaned the high office they seek. Their total lack of mutual respect is magnified by the fact that they refuse to address each other as “governor” and instead use “Rick” and “Charlie.”