One of the perks of running a 2016 presidential operation out of Miami is finding Spanish speakers to assist is easy.
Jeb Bush, whose crew is headquartered in West Miami-Dade County, has hired Pinta, a Miami Beach-based marketing firm, to help with Hispanic strategy, particularly online.
Mike Valdés-Fauli, the company's president and chief executive, emailed friends over the weekend urging them to attend Bush's launch Monday at Miami Dade College. As part of the invitation, he mentioned he would be working for the campaign.
"I've long admired the Governor for his significant accomplishments in both the public and private sector, preference for reason over ideology, unparalleled grasp of the issues, and penchant for celebrating (as opposed to begrudging) diversity in our society," Valdés-Fauli wrote in the email, which was obtained by the Miami Herald. "For those reasons, I'm incredibly proud that Pinta has been formally engaged to assist his cause with Hispanic strategy, digital content and social media."
Valdés-Fauli declined an interview request from the Herald over his expected role. The campaign has been focused on Bush's announcement and subsequent tour of early-primary states and did not respond to a request for comment.
Jorge Arrizurieta, a friend of Bush's who also knows Valdés-Fauli, characterized the hire as noteworthy as part of a "robust" organization.