If your company is talking about incorporating social media, you'll probably be interested in this research by Burson-Marsteller and Proof Digital Media. (I stumbled upon this on the Fuel Lines blog.) It looked at Fortune 100 companies and found a little more than half are using Twitter. About 29% have a Facebook fan page.
The slideshow below breaks it down and gives some examples of how these top companies are effectively using Twitter and Fan Pages.
B M Social Media Fortune 100
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