A year ago, Bridget and I set out on a mission to help two kinds of people: Those who get social media and those who don't.
We've been poking and prodding you (and each other) for a year now to behave better not only on sites like Facebook, Twitter and LinkedIn, but also on the devices we use that keep us constantly wired.
We used data from Compete.com to compare those three sites' traffic over the past year since we began writing this column.
Facebook topped the trio, with growth of more than 200 percent in average unique monthly visitors. (Facebook itself releases data on the number of active users, which it estimates at 300 million, which, if it were a country, would be the world's fourth largest.)
Twitter was next -- much smaller -- at 23.5 million, but with exponential growth of 660 percent. LinkedIn clocked in last at 15 million, and a still-respectable 85 percent growth rate.
All of this shows that our entire communications culture is continuing to evolve rapidly. Networks are converging faster, with Facebook incorporating Twitter-like features onto its site, and more applications are being created to blur the lines between networks for the sake of saving time.
Case in point: I don't even go directly to Facebook's site that often anymore, because all of my Facebook friends' news feeds show up through Tweetdeck, a Twitter application she uses.
And people aren't just sharing news and information via these networks -- they're increasingly making real-life connections there -- especially during work hours.
So where this is all going?
We don't know. What we do know is that social media clearly isn't a fad that's going away, and we want to make sure that people think about how they act online.
Our advice until then is the same we've had when we first started: Think before you post, tweet or tag. When in doubt, use common sense: Treat others the way you would want to be treated. And don't get too mad at people who offend or commit faux pas, because we're all still getting used to the current networks -- until next week, when a new one pops up.
How have your social media habits changed over the past year?