I spent some time last week with Make-A-Wish Foundation of Southern Florida's Richard Kelly talking to him about how the organization has developed its social media presence. In the past six months, the group has created a local fan page on Facebook, a Twitter account and a YouTube channel.
I'll post the entire Poked column about what Kelly is doing later, but in the meantime wanted to share some video clips of my interview with him talking specifics of how they did it.
Here's Kelly talking about all the practicalities of how they got started, especially with Facebook:
And here, he speaks about how they were able to grow their local Facebook fan base to more than 4,000 people in six months: