Eat a virtual sandwich; help out Share our Strength

Tomorrow is National Sandwich Day.  Yeah, I didn't know either, until this morning, when I got a press release about a new nonprofit fundraiser that going on tomorrow between Sara Lee Deli (they make the deli meats, not the yummy baked goods, apparently) and Share our Strength, a nonprofit that is working to end childhood hunger. (I wrote about nonprofits and how they're using social media last week)

For every new Twitter follower they get tomorrow, Sara Lee says it will donate $1 (up to $25,000) to share our strength.

It will be interesting to see if this catches on...