Last we, we wrote about businesses and social media - how companies like Darden Restaurants, which handle a group of chains including Olive Garden and Red Lobster, are handling their social media outreach. The businesses had gotten together for a South Florida Interactive Marketing Association event that featured Pete Blackshaw, a Nielsen executive who handles digital web strategy.
I also spoke with Blackshaw for this week's video show:
He offers some really interesting advice, but I wonder how many companies follow that. How does your business or brand handle social media?