The Motion Picture Association of America's ratings board has announced it will now factor in the amount of cigarette smoking in a movie when it doles out it G, PG, PG-13, R or NC-17 ratings.
The board will use three criteria when determining whether a movie's rating is affected by its cigarette content: 1) Is the smoking pervasive? 2) Does the film glamorize smoking? and 3) Is there a historic or other mitigating creed?
This means that a whole lot of movies are going to have to be re-rated under the board's new stance. For example, guaranteed to now get the adults-only NC-17 label are:
Wild at Heart
Bridget Jones's Diary
All French movies