Theme park operators know they need to keep updating their attractions and adding new ones to keep visitors coming back – and to keep them from going to their competitors.
Universal Orlando, anticipating that its big jump in revenue from the hugely popular Wizarding World of Harry Potter would start to level off, on Wednesday announced two new attractions that will open this year: a night-time show that will project scenes from Universal Pictures movies onto waterfall “screens” and a daily parade featuring floats, Universal characters and hundreds of street performers.
Both spectacles bear at least some similarity to attractions at Disney parks.
Universal’s Cinematic Spectacular, which celebrates the 100th anniversary of Universal Pictures, will be narrated by Morgan Freeman and displayed over the lagoon at Universal Studios, surrounded by fountains and pyrotechnics. Running 18 to 20 minutes, it will include scenes from such classic films as Frankenstein, Jurassic Park, Jaws, E.T. and To Kill a Mockingbird – and one animated film, Despicable Me.
For Universal, which unlike Disney does not have regular fireworks shows, the driving force was “to create a moment at the end of the day where families can gather together” and experience the Universal brand, said Jim Timon, senior vice-president for entertainment.
“We asked, what’s the coolest way we can show Universal’s 100-year history, a way that will be awe-inspiring?”
The answer, he said, is a cutting-edge, high-definition projection technique using three water screens measuring 30 feet by 30 feet. The scenes will appear on both sides of the screens, so guests can watch from all around the lagoon.
The show has some parallels with Disney’s World of Color at California Adventure Park, which projects Disney characters and scenes from its animated movies onto walls of water created by fountains. However, the Universal show uses a different technology with scenes from live-action films.
The daily parade – which will be Universal’s first parade not associated with a holiday or special event like Mardi Gras – will be led by a “gargantuan travel machine” featuring Gru, his daughters and the minions from Despicable Me, along with Gru’s invention, the shrink ray gun, Timon said. It will feature units with three other groups of characters: SpongeBob SquarePants and the other characters from Bikini Bottom, Nickelodeon’s Dora and Diego, and E.B. from the movie Hop. It will be accompanied by hundreds of street performers, such as dancers and – along with E.B. – drummers.
Universal announced in December that it would expand the Wizarding World of Harry Potter, which opened in June 2010 at Islands of Adventure. However, its executives have not released any details of what the expansion might include or how long construction might take, and Wednesday they did not say anything about it.
They did, however, outline a timetable for the opening of several new or refurbished attractions that had previously been announced:
*Blue Man Group will have a new show focusing on “the world’s obsession with cutting-edge technology,” opening in February at Universal CityWalk.
*Hollywood Drive-in Golf, a 36-hole miniature golf experience, will open in February at Universal CityWalk.
*The Amazing Adventures of Spider-man will close briefly, then reopen with new technology and an upgraded set in March at Islands of Adventure.
*A new ride, Despicable Me: Minion Mayhem, already under construction, will open this summer at Universal Studios.
*Universal’s water park, Wet ‘n Wild, will open an interactive family play area this summer, with 15 water slides and more than 100 soakers, jets, waterfalls and water cannons.
The new parade will start this spring, and Universal’s Cinematic Spectacular will open this summer.
Renderings courtesy of Universal Orlando