I've become a HUGE fan of Nike's Most Valuable Puppets. This most recent entry of Kobe, LeBron & Santa playing hoops vs reindeer is my favorite.
Here are a few other commercials that stand out.
THE ORIGINAL SERIES: MARS BLACKMON & MJ
MJ FAILURE COMMERCIAL:
THE REDEEM TEAM (Marvin Gaye singing anthem):
Michael Jordan "Frozen Moment" Nike Commercial:
Finally, who can forget, "LIL PENNY?"