By Tasha Cunningham
In this week’s BizBytes column, I discussed eight location-based marketing strategies that can help your business geo-target consumers. Among those: Get local on Twitter, search optimize your blog and website and consider a mobile coupon app. While these are great ways to reach potential customers and interact with the ones you already have, you should observe a few rules of the road that make it easier to engage them.
- Give your customers options. Allow them to opt-in to any of your location-based marketing efforts. Remember that some people don’t want to disclose their personal information or their location.
- Tell them how their information will be used. It’s important that you have a clear statement on your website or app that lets people who opt-in to receive or share information with your business about how you’re going to use what they provide you. Be sure to let customers know that you will not be selling their information to third-parties.
- Let your customers opt-out. There may be a time when a customer doesn’t want to receive location-based marketing messages or promotions from you and that’s okay. Make it easy for them to opt-out. You never know when they will return as a customer and in the meantime, you want to make it easy for them to go and even easier for them to come back.
Next week in BizBytes: 5 Low-Cost Tools to Make Managing Your Social Networks Quick and Easy!