For its first event in the U.S., WebCongress, the leading digital marketing conference in Spain that attracts thousands, has chosen Miami as its host. The two-day event focused with workshops and speakers on all aspects of selling online to the Hispanic marketplace and converting followers, clicks and visitors into customers will be held at the University of Miami Nov. 29-30. The conference. which attracted 1,700 people in Barcelona this June, will feature the heads of some of the most important digital marketing companies in Latin America, such as Twitter, Google, YouTube, Facebook, Havas Digital, NBC Universal, Discovery Channel and others, the organizers say. The theme: "Sell More Online."
Why Miami? “The idea behind bringing WebCongress to Miami is to extend it to the U.S. Hispanic Community and Latin America. We believe that Miami has great potential to become a tech hub on the East Coast….. We want to give people in the Miami business community a chance to get to know what WebCongress offers so together we can help make this tech hub goal happen,” said CEO Ouali Benmeziane, who founded WebCongress five years ago.
And the CEO has already vowed that WebCongress will be an annual event.
Benmeziane explained that this year’s conference will be limited to about 300 attendees and most of the programming will be in Spanish. “But our plan is definitely to make WebCongress a global meeting point in Miami for the digital industry each year. For next year our goal is to get together more than 1,000 people, have more conferences, more workshops, more activities and all content in both English and Spanish. Even though the 1st edition has not taken place yet, we are already beginning to plan for WebCongress Miami 2013.”
This year's event will be held at the University of Miami School of Business Administration's Storer Auditorium. Speakers include Laura I. Gómez, International Manager of Twitter; Jose R. Costa, VP of Marketing, R&D and Supply Chain for Burger King Latin America; Sundeep Kapur, Director Strategic Marketing & Ecommerce for NCR Corporation; and Hector Costa, Senior VP and General Manager of Fox International Channels LatAm.
Tickets are available online from $350 including breakfast, lunch and networking cocktails. Single workshop tickets are also available. More information and ticket sales: http://webcongress.com/miamien/ (paste address into browser).