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1 posts from January 20, 2013

January 20, 2013

Static tabs on Facebook = low customer engagement

By Tasha Cunningham

TashaCunningham_bizIf you checked out my column in today’s Miami Herald, you know that social engagement tabs are likely to increase the amount of time that potential customers interact with your brand, particularly on Facebook. Tools like those from TabSite, make it easy for you to create tabs for your Facebook page that your customers can have fun while driving traffic and allowing you to get even more leverage from your Facebook page. And the best part is, you don’t need to be a programmer or having coding skills to do it! The Minnesota Timberwolves do a good job with a social engagement tab, below:

Minnesota Timberwolves Social Engagement TabThe TabSite app, and others like it, allows you to take normally static tabs on Facebook and turn them into dynamic tools that your customers can engage with. You can run promotions, sweepstakes, daily deals and share photos and other fun games to showcase your products and services. You can also post YouTube videos, create slideshows and integrate with other social media platforms.

Here is a list of social engagement tab apps that you can choose from to get you started. Each one has a guide or tutorial available at the links below.

TabSite – TabSite’s basic service is free and allows you to create two tabs that are ad-supported. They have other plans ranging from $10 to $30 that offer the ability to create more tabs that are not ad-supported. TabSite is used by a number of major brands including Microsoft and Cold Stone Creamery. Get more information here – www.TabSite.com.

 TabFusion – TabFusion isn’t free, but for $20 a year or $1.66 a month, you can use TabFusion to create social engagement tabs for your Facebook page. You also view your social engagement tabs on Flickr, Twitter, Pinterest and other social media platforms through the TabFusion app. They also provide free, unlimited customer support. Check it out at www.TabFusion.com.

FanPageEngine – This app is not free, but it costs only $4.97 a month so it can easily fit into almost any small business marketing budget. Much like TabSite and TabFusion, FanPageEngine gives you the power to customize tabs on your Facebook page and even offers a free 7-day trial. Find out more at www.FanPageEngine.com