« ReStockIt.com of Davie purchased by Acme Paper | Main | Take the hassle out of the social media hustle »

South Florida mompreneur to jump into "Shark Tank" Friday night

03bibbitec CPJ.JPG

Susie Taylor and her sister, Heather McCabe, exhibit at Big City Moms event at Jungle Island Tuesday. Taylor is CEO of Bibbitec, which makes multi-tasking bibs and smocks for children, and she will be on Shark Tank Friday night. Photo by Carl Juste of the Miami Herald.   

IT ALL STARTED with a 4 a.m. email nearly a year ago: “Do you think a baby bib could change the world? I do ...”

Then Susie Taylor included a link to her site, bibbitec.com, and off it went to Shark Tank, the popular ABC television show where entrepreneurs pitch their companies to investors on the show — and by extension 7 million viewers.

Four months later, as the mompreneur was leaving her Biscayne Park home to pick up her kids from school, she got a call from the show asking her to pitch on the spot. Driving with her phone on her shoulder she told the Bibbitec story.

Shark Tank bit. After a few more back and forths, her segment was filmed last summer.

Friday night (Feb. 1), Taylor is scheduled to be on the show pitching Bibbitec’s main product, “The Ultimate Bib,” a patented generously sized, stain-resistant and fast-drying child’s bib made in the USA — Hialeah, to be exact. Bibbitec’s $30 bib can be a burp cloth, changing pad, breast feeding shield, full body bib, place mat, art smock and more, Taylor says.

We won’t be getting any details on what happens Friday night when she and her husband, Stephen Taylor, get into the tank with Daymond John, Mark Cuban and the other celebrity sharks; Taylor has been contractually sworn to secrecy. But whatever the outcome, she believes it will be worth it for the marketing pop.

Taylor was inspired to create her bib after a long and very messy plane ride with her two young sons and started her company in 2008. She and her team — her husband is CFO, her sister, Heather McCabe, handles sales and marketing, her uncle, Richard Page, is in charge of production, and her aunt, Marcia Kreitman, advises on design — have expanded the line to include The Ultimate Smock for older children and the Ultimate Mini for babies. Coming soon: a smock for adults.

 Taylor already got a taste of what a national TV show appearance can do for sales. In September Bibbitec’s sales jumped 40 percent after she was on an ABC World News "Made in America" segment. “Within 30 seconds we started getting sales from all over the country and they didn’t even mention our name on the air,” Taylor says. She said that confirmed her belief that a Shark Tank appearance would be well worth it.

Plus, Taylor has been hooked on Shark Tank since the first time she watched it in 2008 as she was developing her product. Trained in theater, she admits she didn’t know much about business and learned from the show. She would practice how she would answer the questions.

“I’m all about empowering women who are sitting on the couch watching, because that’s what I was four years ago,” says Taylor. “All I wanted to do was to be on Shark Tank because I believed if I got on Shark Tank the world will see what I am trying to do and that’s all I need. I know it’s a great product.”

Will that theater training come in handy Friday night? Stay tuned. Shark Tank airs at 9 p.m. on ABC and Taylor hopes viewers will join in on Twitter using the hashtag #sharkbib.

 UPDATE after show: It was no deal from the Sharks -- the Sharks admired her passion but thought her costs were too high and sales strategy needed work and questioned her price point. But Taylor said Sunday evening she got a flood of orders after the episode -- $21,000 in sales in less than 48 hours -- and contacts from investors. She also said she learned a lot from the experience -- and she still loves the show. Starting Gate will fully debrief her soon.   

 

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Charlene Pacenti

Congrats to Susie. It's great to see South Florida momtrepreneurs taking off. Read more about Bibbitec - and other local ventures inspired by motherhood - at MomsMiami.com: http://www.momsmiami.com/?a=profile&u=2&t=blog&blog_id=4140.

Paul F

Keep up the good work Susie! I'm a dad of 2 year old twin boys that absolutely love their daddy's chili or spaghetti...so you can imagine that I've just about had it with the "cheap" bibs being offered by the big box stores. I too have been looking for a practical/affordable alternative to this problem (and don't believe that a similar product exists!) . I sincerely think that there is a market for your product, so I urge you to continue to push ahead! (I picture this product being displayed where parents that like to cook healthy, homemade food for their children go to shop for groceries) It sounds like you have a great team behind you, so I can't see you failing! Good luck:)

SUsie

Charlene and Paul, Thank you both for posting. We have had such a tremendous response from this article. People all over Miami seem to understand our mission and are behind it.
My family all pulled together this week and we sent over 1100 orders all across the country after the exposure form Shark Tank.
We have had feed back,advice and even investor interest.
Thanks again for posting and please join our email list on our site...www.bibbitec.com to keep in touch and be part of our grass roots movement.

The comments to this entry are closed.