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Making waves in 'the sharing economy': Peer-to-peer boating startups launching in South Florida


Getting out on the open sea, wind in your hair, enjoying the ride with your family and friends.

Then there’s the boat payments, storage fees, fuel, maintenance and repair — these costs can quickly sink the dream of boat ownership.

Ahoy, mates — a new breed of boat-sharing services is entering the hot South Florida boating market.

San Francisco-based Boatbound.co set up its East Coast headquarters on the Rickenbacker Causeway in Key Biscayne and launched nationally in June. About the same time, Cruzin.com finished a pilot program in Dania Beach and went live with its site, and there are a handful of other national competitors eyeing the Sunshine State. Locally based startups Fun2boat.com, Boatyard.com and Boatsetter.com are getting ready to launch their own variations on the concept.

t’s all part of “the sharing economy” that surged after the depths of the most recent recession. A slew of technology companies connect owners of underused assets, like extra rooms, household items, cars and bikes, with others willing to pay to use them. Now the concept has hit the water.