On Saturday, The LAB Miami hosted BIKE / HACK / MAKE / DRANK, a three-part launch event for its new, shared Republic Bike fleet. The custom bikes, branded for program sponsors TigerDirect and MIAMade, are now available as an added amenity to the entrepreneurial members of The LAB Miami.
To launch The LAB’s bike program, Republic Bike hosted the event BIKE / HACK / MAKE / DRANK at The LAB Miami to spread the word about the importance, convenience and joy of transportation alternatives. The first part, HACK, brought local coders and techies together to create a modified mechanism for the functionality of The LAB’s bike sharing system. The winner of the HACK was Josef Diago, Cutler Bay resident and Ruby Developer at 1Sale.com in Brickell. A biking enthusiast himself, Diago biked a 27-mile trek from Cutler Bay to WynwoodSaturday to compete in the HACK. After working for six hours straight, Diago was able to create the foundation of an app that will allow The LAB to track and facilitate the sharing of its new fleet of Republic Bikes.
The second part of the event, MAKE, tasked Miami’s maker community with developing innovative bike accessory concepts to provide some extra swag to the new LAB bikes. The winner of the MAKE was Kendall native and freelance designer David Ruano, who spent the day developing the design for his cup holder accessory and its bigger picture rewards program tie-in, The LAB Frequent Dranker app. This cup holder, which would attach to each bike’s front basket, would serve as a drink transporter and bulletin board for a new rewards app, intended to engage Wynwood restaurants and cafes, while providing reward perks to LAB members tied to purchases made at these neighborhood venues.
Event sponsor TigerDirect rewarded both Diago and Ruano with LG Optimus G Pro phones. To wrap up the three-part launch, the DRANK portion coincided with Second Saturday’s Art Walk.