To fuel its product expansions, Everypost, the social media publishing platform, raised $850,000 in seed funding from Miami-based Krillion Ventures, NXTP of Buenos Aires and Handmade Ventures of San Francisco, as well as angel investors in Miami, Silicon Valley, Argentina and Brazil, the Miami-based company announced Thursday.
Led by CEO and co-founder Fernando Cuscuela, Everypost plans to use the funding for product development, including a web version of its social media publishing tool that it plans to launch in October and tablet versions for both iPad and Android. It will also ramp up marketing and advertisings over the next 12 months, mainly in Latin America and U.S. markets, Cuscuela said.
With an average user growth of 10 percent a week, Everypost not only makes it easy to schedule and share content on all your social networks at once but it allows you to quickly customize the post for each network. It also helps users post quality content by giving photo filters and trending hashtags, and allowing them to search and curate content from different sources right on the platform.
“We have active and enthusiastic users who are contributing to our success by sharing their suggestions and even translating parts of the app so that we can offer it in more languages,” said Cuscuela, adding that Everypost is offered so far in English, Spanish, Portuguese, Japanese, French and German. “Our international collection of investors is also providing invaluable support and guidance.”
That would include Alexandre Hohagen, VP of Facebook Latin America and based in Miami, Stefano Zunino, who heads Digital Worldwide for JWT, Miami-based Nobox CEO Carlos Garcia and Mark Kingdon, an early investor in Twitter and Fab.com. “Everypost’s mobile-first business approach was a smart move, allowing them to offer a tool that competitors just aren’t ready to compete with,” said Kingdon, who recently moved to Miami from New York and is one of Everypost's newest investors.
Cuscuela moved his family here in 2013 as part of the first accelerator class at Venture Hive. The team has now grown to 12 – nine in Argentina and three in Miami - and Everypost plans to soon hire business development and marketing managers in Miami, Cuscuela said.
"Everypost has an exceptionally talented founding team with long-term vision and global ambition. We believe that their easy-to-use, time-saving social media publishing solution is a must-have for brands, bloggers, journalists and professionals," said Melissa Krinzman, managing partner of Krillion Ventures. "As their lead investor, we look forward to helping them realize their potential.”