What's for dinner? Caviar, the restaurant delivery service now owned by Square, is hoping to find a hearty appetite in Miami.
Launching Wednesday, Caviar will allow Miamians to easily place orders from local, independent restaurants via Caviar’s website or free mobile app for Android and iOS. Once customers place their orders they can track the status of their orders and follow along with their couriers via GPS. For consumers, the cost is $4.99, regardless of order size; the 18 percent tip is already included.
Participating restaurants include: Blue Collar, Doraku Sushi, Ms. Cheezious, Proof Pizza & Pasta, Momi Gyoza, Fireman Derek’s Bake Shop & Cafe , LOBA, Made in Italy Gourmet, Miami Smokers, Miam Café & Boutique, Hannya, Bryan in the Kitchen, Viva Mexico y Algo Mas, NOA Catering, Kone Sushi and PM Steak and Seafood. More will be added soon, the company said.
Daniel Serfer, owner and chef at Blue Collar in Miami's MiMo District, said he has always wanted to offer delivery but didn’t think there was a service that would deliver the restaurant's food with the proper attention. “With Caviar’s streamlined app and friendly couriers, we can just focus on doing what we do best and continue to cook guest favorites, from our spicy oxtail, to our shrimp and grits.”
Founded in 2012, Caviar now brings delivery to diners in 18 markets across the country, including San Francisco, New York, Boston, Chicago. Philadelphia and Portland. In the last six months alone, Caviar has tripled order volume and reduced delivery times by more than 20 percent — despite the rapid increase in orders, the company said. Caviar, purchased by Square last summer for a reported $90 million in stock, is part of Square’s suite of tools and services for small businesses.
Caviar is part of a wave of fast-growing food-related urban tech delivery apps that took root in San Francisco or New York and are now spreading around the nation and attracting VC dollars, In Miami, other options are available, including Grubhub and as of last year, Postmates. In northern Broward and southern Palm Beach, locally based startup Foodoozle has started a service.