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Flat Out of Heels founder wins 2nd place in national contest

 

By Nancy Dahlberg / ndahlberg@miamiherald.com

DawnMiami Beach entrepreneur Dawn Dickson took home second place Tuesday in the 2016 InnovateHER: Innovating for Women Business Challenge, the Small Business Administration’s nationwide business competition to highlight innovative products and services created and launched by cutting-edge entrepreneurs. Dickson won $20,000.

Dickson’s company designs and sells rollable ballet flats that can easily fit in a purse — a convenient way for women to relieve stiletto sore feet on the go. She has partnered with Loren Ridinger of Market America on an exclusive collection, and has won a number of contests, including a national pitch competition by PowerMoves last year.

Other winners in the InnovateHER contest were Elizabeth Caven from Upcraft Club in Des Moines, Iowa, winning $40,000 and first place, and Dr. Agnes Scoville from Scoville & Company in St. Louis, Mo., taking third place and winning $10,000.

In making the announcement, SBA Administrator Maria Contreras-Sweet said: “SBA created this challenge to empower women in the face of ongoing gender inequities in the technology and investment sectors. Women venture capital partners are stuck below 10 percent. The amount of venture capital funding that goes to women entrepreneurs is even lower — only about 4 percent. On behalf of SBA, I congratulate all of our winners and contestants. Their incredible talent is proof that America’s small businesses and entrepreneurs are launching and growing businesses that not only disrupt the status quo but have the power to improve countless lives.”

The InnovateHER Business Challenge began in August 2015 and drew nearly 2,000 competitors, who competed first in regional competitions around the country. The contest culminating in Tuesday’s live pitch competition involving 10 finalists in Washington, D.C.

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