LiveNinja co-founders: Will Weinraub, CEO, center. Emilio Cueto, CTO, left, and Alfonso Martinez, CCO. File Photo by CW Griffin of the Miami Herald.
By Nancy Dahlberg / email@example.com
LiveNinja, a Miami-based technology company that provides communications tools for businesses, announced Wednesday that it has closed a $2 million round of financing, bringing its total funding to $3.5 million.
The bridge funding is from Scout Ventures, Anzu Partners, Comcast Ventures Catalyst Fund, Citi Ventures, Accelerated Growth Partners and SeedInvest. LiveNinja will use the funding to build out its product line and expand its sales and marketing team. LiveNinja, founded in 2012, is a team of 19 people.
Along with the funding, LiveNinja announced a new product, LiveNinja Messenger, to make it easier for businesses to manage conversations, no matter where or how the customer chooses to engage. This differentiates it from the pack of applications out there, including Facebook Messenger, Twitter, Skype and others, which can’t be embedded on a company website.
LiveNinja CEO and co-founder Will Weinraub gave a demo of its newest tool at a recent weekly Waffle Wednesdays networking event that the company puts on each week at its Wynwood offices free for the tech community, most days for breakfast and one Wednesday a month after work.
“We’re entering a new era for business-to-customer communication but to do it right, we have to think about what businesses really need to make messaging work for them,” said Weinraub in the announcement. “Most messaging apps are walled-gardens that operate in a separate environment. We built LiveNinja to be more flexible. You can use it as a standalone messaging application, but you could also embed it within your existing website and share it on other channels as well.”
He showed the crowd that using LiveNinja Messenger, brands can not only start conversations on their website, but also on social media and other apps with an easy to share link. Instead of one-off conversations that frustrate customers, each of these conversations can be easily managed in one seamless thread, giving both the customer and the brand the ability to scroll up to view what they spoke about last. An iOS application makes it easy for businesses to maintain customer conversations on-the-go, he said. Part of the new funding will be used to build out new features for the tool.
Weinraub said anyone can sign up at www.liveninja.com to try LiveNinja Messenger for free for a limited time, and he encouraged feedback. In time, it will evolve into a "pay as you grow" model where brands will only pay on a per-customer engagement.