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Facebook alum pulls back curtain on TheVentureCity, to be based in Miami

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By Nancy Dahlberg / ndahlberg@miamiherald.com

Former executives of Facebook, Google, eBay and other hyper-growth companies have come together to form a global “city” with everything a startup needs to scale internationally.

Laura headshotCo-founding the unique venture, called TheVentureCity, is Laura González-Estéfani (pictured here), former director of international business development and mobile partnerships for Facebook, and Clara Bullrich, a 20-year private banking and asset management veteran. They call it an accelerator for the global tech ecosystem.

With an “international-first” approach, the accelerator will create cross-functional bridges between key regions to scale startups on a global level, González-Estéfani said. The headquarters of TheVentureCity will be in Miami Beach, currently in the 1111 building off Lincoln Road, with a second campus in Madrid and a presence in San Francisco, with plans to expand into a number of cities worldwide by 2020, González-Estéfani she said.

“All my team has worked all over the world, they have all spent years working outside their countries of origin,” González-Estéfani said, in an interview last week. “When we see a startup that has all the right bones, we will advise where to scale first and how the product needs to be tailored for those companies.”

In addition to the international focus, the all-in-one approach for startup needs and consistent support is what will set TheVentureCity apart, said González-Estéfani, who is a native of Spain. “While others provide entrepreneurs with the initial tools to get them started, TheVentureCity is our response to the need for a solution that offers startups everything from engineering and product optimization to data analysis, guiding them throughout the entire process.”

To be considered for either theVentureCity’s 36-month incubator or 18-month accelerator program, startups that can be in any place in the world must demonstrate at least a six-month track record and solid numbers on growth and engagement metrics, not necessarily revenue. Using a data-driven approach, TheVentureCity builds on that foundation of solid data to help them make the best business decisions to achieve long-term growth. “We aren’t afraid of working with international-first companies all over the world, we just have to fall in love with the founders,” she said.

About 25 startups a year from all over the world will be selected to enter the “factory” each year. Other parts of the “city” include the “data library,” the heart of the city, the airport for internationalization, the laboratory for the product engineering and the bank for venture capital. TheVentureCity will help startups with their funding strategy and tapping into funding resources, she said.

TheVentureCity will be paid in startup equity as the partnership progresses, González-Estéfani said.

Directing the Miami campus will be Elisa Rodriguez-Vila, who formerly worked at Fusión and was part of the co-founding team at The LAB Miami. TheVentureCity is already working with 15 startups, including Boatsetter, Playground, The Fastmind and RecargaPay from South Florida.

TheVentureCity has forged partnerships with a number of entitities including Beacon Council, Startupbootcamp, Venture Café and Facebook on the local level. She said TheVentureCity has been working with Miami Dade College on a two-year degree in entrepreneurship and innovation, for instance. “We make things happen, we are not afraid of taking risks,” González-Estéfani said. “That is the mindset we want to bring here and we are learning everyday from the pioneers and we want to partner with them.”

González-Estéfani came to Miami 2 1/2 years ago with Facebook; she also worked in Facebook’s operations in Silicon Valley and Europe from 2008 to 2014. Before that she worked at eBay, Siemans and Ogilvy.

Upon arrival from Silicon Valley she noticed something quickly: a welcoming community.

“The Medinas [Manny Medina, founder of eMerger Americas] opened the door to their home to us. That is something I have never seen before in Business. "They introduced me to to everything that was happening here. That soul, that spirit, is something that I have never seen anywhere else. Everyone they introduced me to, the Knight Foundation, the Endeavor family, everyone was the same way,” González-Estéfani said.

“There must be something in the water in Miami that makes everyone so welcoming and so enthusiastic about the unknown. I found that willingness to take a risk. Hopefully I can contribute with my team to help make this one of the most exciting and vibrant ecosystems in tech around the world.”
González-Estéfani will be giving a talk about TheVentureCity at eMerge Americas at Miami Beach Convention Center on Tuesday.

Nancy Dahlberg: @ndahlberg.

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