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Magic Leap's road to the big reveal paved with $$$, teasers

By Nancy Dahlberg / ndahlberg@miamiherald.com

MagicleapscreenHello, Magic Leap.

On its road to the big reveal, the secretive South Florida tech company has refreshed its website as another teaser of what’s to come. This all arrives fresh off reports that Magic Leap is raising another $500 million in funding, give or take a few million, and that insiders have said that its product launch could be within six months.

Go to MagicLeap.com today and there is no more 3-D whale flying through a gym. Gone are all the videos, blog posts and other distractions. Now its mascot greets you with a simple “Hello” and a message that reads, in part: “We’re taking you with us on this journey to launch. More to come ...” It invites you to submit your email for its mailing list.

The only other element on Magic Leap’s revamped website is a careers page, advertising 253 jobs, most of them in Plantation, where Magic Leap is based. Magic Leap’s social media pages have also been updated and simplified.

Magic Leap is reportedly building a wearable computing device based on its “mixed reality” technology called “Digital Lightfield.” The company has already raised nearly $1.4 billion from Google, Alibaba, Qualcomm and other venture firms, valuing the company that has yet to launch its first product at $4.5 billion.

The Bloomberg report earlier this month said that Temasek Holdings, an investment company owned by Singapore, may take part in a new financing round of more than $500 million, valuing Magic Leap at close to $6 billion. Magic Leap and the investment firm have declined to comment.

According to Bloomberg’s sources, the headset device — bigger than a pair of glasses but smaller than VR headsets on the market now — could cost between $1,500 and $2,000. People would have to carry a second device about the size of a smartphone to power the glasses, the sources told Bloomberg.

On the eMerge Americas stage in Miami Beach in June, Magic Leap’s CEO and founder Rony Abovitz shared his thoughts on the future of technology, his vision for more natural computing and the tech ecosystem in South Florida.

To experience the world more naturally, he said then, “we’re trying to build a computer that acts like people, so you don’t have to look at your phone all the time.”

Abovitz said then that Magic Leap had more than 1,000 employees, with about 800 in South Florida. “We are bringing in people from all over the world. This brain trust will at some point spin out their own startups,” he said.

What happens next is pure speculation, and it’s out there. Unnamed sources told a Bloomberg reporter earlier this month that the company’s first product could ship in the next six months. Since the revamped website launched Wednesday, Reddit commenters with time on their hands have uncovered what they say are hints within the website — including Morse code messages and Alpha Ceti symbolism within the coding pointing to a December launch.

Stay tuned.

Follow @ndahlberg on Twitter.

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