The U.S. Small Business Administration announced the 2017 finalists of the SBA’s InnovateHER Business Challenge, the nationwide competition highlighting innovative products, services or technology developed by visionary entrepreneurs that have a measurable impact on the lives of women and families, and in the marketplace.
Sisterly duo and Hallandale Beach natives, Dr. Jamelah Tucker and Dorielle T. Price, a pediatrician and electrical engineer, respectively, co-founded “EasyPeasie” Veggie Blends, a custom blend of all natural vegetable powders. The company initially pitched their undetectable veggie products during an event sponsored by Miami’s Mindwarehouse before advancing to the final round of competition.
“We are extremely proud to have a South Florida company recognized amongst the finalists for the 2017 InnovateHER competition,” said South Florida District Director Francisco “Pancho” Marrero. “Over the last couple of years, our District has been home to the second place overall winners in both 2015 and 2016.
South Florida is a breeding ground for innovation, and creating an undetectable veggie product as a way to get children to eat their vegetables is a testament of just that,” he added. “I wish them the best of luck in the next round of judging and with all their future endeavors."
The 10 finalists were selected through a rigorous nationwide competition held by host organizations, including universities, accelerators, and SBA Resource Partners that ran local area competitions through June 3, 2017. Next, an executive committee of SBA officials evaluated more than 120 semi-finalist nominations and chose 10 finalists to participate in the National Pitch Competition, whose products and services best meet the competition criteria and present the greatest potential for success.
The InnovateHER Business Challenge finalists are invited to conduct a marketing pitch before a team of expert judges at the National Pitch Competition held on October 26, 2017, in Washington, D.C., as they compete for the top three awards totaling $70,000 in prize money, provided by the Sara Blakely Foundation.
For details on the competition and to read about the other finalists, visit www.sba.gov/innovateHER.